At Twitter, DJ’s team studies how exposure to, engagement with, and production of content across Twitter’s consumer platforms shapes perceptions about all sorts of topics like what to buy, who to vote for, and what to watch. He is currently focused on how Twitter impacts the automotive industry, as well as on how our brands can benefit from using the platform for customer service.
Previously, he was one of the first five members of Crimson Hexagon’s Professional Services team. During nearly three years there, DJ had the opportunity to work across Product, Marketing, and Managed Services. By the end, he was responsible for about $6MM of consulting service engagements across major flagship brands, worked to sell and onboard enterprise clients alongside the our Account and Sales teams; as well as educated and advised our Product team on the evolution of the social analytics marketplace.
DJ’s first two roles were at Hill Holliday and Mullen—both Boston-based IPG agencies. There, he helped to craft integrated paid-owned-earned strategies for major New England clients like Timberland, Stanley/Black & Decker, and Liberty Mutual.